Each of the Laureate schools needed a much clearer brand identity. They had differing specialisations appealing to students, but they weren’t clear in their marketing and communications. We took each of the schools, interviewed the students and staff, explored the grounds and got a true understanding of them.
Not only did we work on schools within the Laureate group, we gave the Laureate brand a refresh with a new landing page, brochures, posters, open day invitations and other paraphernalia ensuring consistency within their communications, a considered tone of voice, and a consolidated front.
The work was across everything from emails to prospectus, brochures, sales presentations and a newly designed landing page. Below are some examples.
Creative Direction: Martin Cleave, Ingemar Varp, Clint Lovell
Copywriting: Michelle Connolly
Artworking and Design: Nora Aschenbrenner, Paul Armstrong