I write a weekly column for LaWo (??), China’s first mobile fashion app.
LaWo is a new social fashion app designed exclusively for the Chinese market that is purposed to help its users become more fashionable, popular, self-confident, and happy. It provides its users with fashion inspirations obtained from fashion blogs and news as well as hot daily item feeds from other user closets. Users are able to solicit feedback from friends, other users, specialty fashion pros, and upcoming celebrities, all the while making new social contacts, friends, and fans. There are fun aspects as well such as entering fashion contests to win cool prizes and bragging rights, receiving app and retailer e-coupons, and even having the chance at real fame by becoming a LAWO Fashion Pro or even Upcoming Celebrity.