Lay's Sensations

  • Mihai Coliban
  • Anna Ochal
To launch Lay's (Walkers) Sensations in Russia, we delivered a fully integrated campaign under the Big idea “Feel Like a Queen”.
Two films were shot for two different SKUs, directed by famous director Tarsem, as well as key visuals for Press, Out of Home, the brand's Website and Social Media.
Supported by the unique visual identity, we created a powerful launch boost for a unique product

Companies

  • B

    BBDO Russia

    • PepsiCo logo

      PepsiCo

      • Non Creative Industries
    • F

      Frito-Lay