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LAZY OAF

WE HELPED LAZY OAF ACHIEVE
Double industry average engagement rates 1/10th of industry average CPE 26K likes, 145 comments and 45 shares/retweets from a photoshoot
BECAUSE THEY WANTED TO
Connect with early adopter communities around hip hop / underground pop subcultures globally
SO WE
Developed a multi-season strategy, engaging mid to top-tier artists, whilst working with grassroots micro influencers. Hacking traditional PR methods, dressing Boiler Room hosts, collaborations with key culture publications

Project Tags

  • marketing
  • fashion
  • music
  • Social Media Campaign
  • warmstreet

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