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WE HELPED LAZY OAF ACHIEVE
Double industry average engagement rates
1/10th of industry average CPE
26K likes, 145 comments and 45 shares/retweets from a photoshoot
BECAUSE THEY WANTED TO
Connect with early adopter communities around hip hop / underground pop subcultures globally
Developed a multi-season strategy, engaging mid to top-tier artists, whilst working with grassroots micro influencers. Hacking traditional PR methods, dressing Boiler Room hosts, collaborations with key culture publications