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LCC Branded Beer: Brand Strategy

I produced a beer brand for my university, London College of Communication as a way to embrace the schools creative and artist energy, giving students a social platform to promote their work. I ulimately wanted to give students a ‘blank canvas’ to paint who they are.
The bottles detail students art work, and contact info, and a link to their portfolio making it easier for those interested in their work to get in touch.
The first batch was produced in a local brewery and over one hundred were bottled.
The whole process included: research and insight, production, website development, logo design, colour scheme, tagline, advertisng, social media and art curation.

Credits

Laura Latham

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  • Creative and Event Planner
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Project Tags

  • branding
  • beer
  • art
  • design
  • strategy
  • communication

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