I was commissioned by LDNM to design a cross-rail advert, which would appear in 25 locations across 16 London Underground stations. The ads ran from Christmas 2015 - mid January 2016.
LDNM is a relatively young brand, rapidly growing in popularity, so one of the key aims was to raise brand awareness with an authoritative tone of voice, instilling confidence in both new and existing followers. There was a lot to communicate within the ad to those unfamiliar with the brand, whilst a key consideration was the need for instantaneous impact. The short timeframe the audience would have to engage with the ad called for a strong and memorable presence of the LDNM logo, coupled with captivating, aspirational physique imagery. The inspiration behind the final design was a glossy magazine cover.