Le Coq Sportif sneaker head campaign and brand strategy

As part of my final project for my degree along with a 10,000 word dissertation I conceived and executed a full brand strategy and advertising campaign for the French sportswear brand Le Coq Sportif. The strategy consisted of a 5,000 word strategy plan and 3 pieces of content that included a Q&A as part of a magazine article, a membership scheme for the brands most devout consumers and a traditional social media campaign that targets sneaker enthusiasts.