I approached my local bike club, Lea Valley Cycle Club, with aim of helping them to update their identity; taken mostly in the form of the kit used in social rides and competitive races. Working in collaboration with London based artist Barnaby Barford it evolved into an repositioning of the brand and its visual language.
An updated marque and identity was produced, giving the club a more contemporary feel, whilst maintaining its roots as a club with a deep heritage and geographical links with the Lea Valley and River Lea.
The identity was created to translate across multiple mediums, from the kit, to digital and print collateral. Three types of jerseys, shorts, caps, socks, gloves, arm warmers and musettes were initially produced with an extended winter rage added later.