Join The–Dots

0

Lea Valley Cycling Club

I approached my local bike club, Lea Valley Cycle Club, with aim of helping them to update their identity; taken mostly in the form of the kit used in social rides and competitive races. Working in collaboration with London based artist Barnaby Barford it evolved into an repositioning of the brand and its visual language.
An updated marque and identity was produced, giving the club a more contemporary feel, whilst maintaining its roots as a club with a deep heritage and geographical links with the Lea Valley and River Lea.
The identity was created to translate across multiple mediums, from the kit, to digital and print collateral. Three types of jerseys, shorts, caps, socks, gloves, arm warmers and musettes were initially produced with an extended winter rage added later.

Credits

Charlie Gregory

  • Message

Join our Pro Plan to message Charlie

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Creative
  •  

Project Tags

  • cycling
  • apparel
  • design
  • Rebrand
  • kit
  • website
  • digital

Share your new project