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    Chosen to step in as Lead Copywriter for Addison Lee’s first rebrand in over 40 years. My role was to develop and implement concepts and copy, as well as a clear SEO and content strategy to help redefine their brand in an increasingly modern marketplace. - Wrote all copy for the new website and built an enormous database of SEO boosting ‘guide pages’ to areas Addison Lee operated in across London, the UK and internationally. - Directed a team of junior copywriters to help create pages and oversee any and all SEO strategy in tandem with the Marketing Manager. - Developed a clear, friendly but identifiable new voice alongside branding agency Whistlejacket to forge a new “Addison Lee”. - Offered a more engaging online U/X in a highly competitive market. - Addison Lee now boast renewed online presence and dominance across all aspects of their business including their private hire and courier services. They have also seen a rise in not only corporate car hire, but their personal service too. - Work with Addison Lee is still ongoing, as we seek out new and exciting ways to illuminate their brand on both a national and international stage.


    Max Lawrence

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    • Copywriter

    Project Tags

    • Copywriting
    • SEO
    • creative
    • content
    • digital

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