LEAD COPYWRITER & SEO CONTENT STRATEGIST (FREELANCE) - Addison Lee
Chosen to step in as Lead Copywriter for Addison Lee’s first rebrand in over 40 years. My role was to develop and implement concepts and copy, as well as a clear SEO and content strategy to help redefine their brand in an increasingly modern marketplace.
- Wrote all copy for the new website and built an enormous database of SEO boosting ‘guide
pages’ to areas Addison Lee operated in across London, the UK and internationally.
- Directed a team of junior copywriters to help create pages and oversee any and all SEO strategy in tandem with the Marketing Manager.
- Developed a clear, friendly but identifiable new voice alongside branding agency Whistlejacket to forge a new “Addison Lee”.
- Offered a more engaging online U/X in a highly competitive market.
- Addison Lee now boast renewed online presence and dominance across all aspects of their business including their private hire and courier services. They have also seen a rise in not only corporate car hire, but their personal service too.
- Work with Addison Lee is still ongoing, as we seek out new and exciting ways to illuminate their brand on both a national and international stage.