The Irish are known for being the friendliest people in the world – making Ireland the perfect place to learn English. We created a campaign to show how welcoming the Irish are using a game of charades as the language barrier. Our video followed up with an quiz to see if people could guess what the Irish were saying. The campaign went live across French, Italian and Spanish markets.
The results? In one month over 26,000 people viewed the campaign page, 13,000 completed the quiz and 10,000 signed up to receive results. We also doubled the length of time users usually stay on a Tourism Ireland page.