Join The–Dots

0

LeasePlan

LeasePlan UK is part of the world’s largest fleet management company. Managing 1.64 million vehicles in 33 countries worldwide. They approached Design Bridge wanting a modern consumer led brand to enter the personal leasing market. The owners vision was to make it easy to order a car, straight from your mobile with no hassle of paper work. With this is mind I wanted create something simple that can fit into today while also being future facing.
The identity has an approachable feel with a modern sans custom type with some characters being cut short – giving the type movement. The monogram sitting above created from the ‘L’ and ‘P’ helps ground the lock-up while also giving the brand a monogram that can be used stand alone. The secondary graphic language extends out from the monogram creating a network representing a new direction for the automotive industry. (The client did'nt go ahead with this route)

Credits

Samuel Clarke

  • Message

Join our Pro Plan to message Samuel

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Graphic designer
  •  

Project Tags

  • Branding
  • Automotive
  • Digital

Share your new project