Campaign in support of the domestic use of LED illumination technology
TARGET:
20-40 years old.
Open-minded, pioneers.
MAIN PROMISE:
3 main advantages:
- you don't need to change this kind of light bulb in your house as often as you would change other kinds;
- you can save money on your energy bill.
- you an help taking care of the environment: this technology uses little amount of energy and it produces a very small quantity of garbage ( broken bulbs )
TONE OF VOICE:
Engaging, ironic, exaggerated. The consumer feels like he's both the leader and the pioneer, that is why I chose testimonials they can identify with.