LEDWalk - Fashion Retail Innovation
A new London destination for contemporary fashion retail in Covent Garden, LEDWALK, is an independent concept led-gallery store for mens and womenswear, which will be promoting the exceptional British fashion design. It is a showcase for London’s Fashion energy, creativity and optimism, selling collections of the most promising emerging designers.
Having been awarded the 2014 Fashion Innovation award by British Fashion Council, LEDWALK is a progressive retail experience which will combine the emerging designers within an art based, led installation. This is complemented with an online store that is run with the same attention to detail and forward thinking approach
as the store itself.
The LEDWALK gallery retail store is hosting UK-based emerging designers with unique and distinctive trademarks and promotes them by scouting light artists and graphic designers to visually communicate their aesthetics to the customer.
Customers are invited to live the retail experience and be part of LEDWALK community, by supporting the hosted designer with their feedback. Thus, iPads placed within the store will be the interactive means between designer and customers and will o er LEDWALK visitors amusing activities like capturing and sharing their moments instantly.