Join The–Dots

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Alana O' Sullivan will need to approve that you worked on “Lego ” before we add you as a collaborator.


BRIEF: Remind both adults and children of the fun possibilities that Lego offers.

INSIGHT: With Lego you can build whole cities that fit on a coffee table, but every towering building starts with one tiny Lego block.

IDEA: play on the relationship between big and small. Ask people to share photos of real life big builds around their cities.

EXECUTION: A social media campaign responding to Lego’s ambient ‘big build’. This will be supported by a minimal print and an app.

ENDLINE: Build Big. Think Small.

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