Brief: Create a campaign for LEGO that distinguishes it from all competitors. Show that the quality LEGO offers allows children to build bigger and better.
Insight: LEGO allows you to create anything you like, it allows you to build creatively.
Idea: Show that LEGO allows you to build whatever you want, adapting famous buildings into something different.
Incorporate interactive billboards to allow the public to Build Different with the nations favorite landmarks and share online.