If you have a kid aged between for 4 to 7 you probably receive at home LEGO CLUB Magazine - The customized print experience for LEGO fans.
My name is Emma and I am the content specialist and global integrated maketing manager for LEGO CLUB online and print experience.
The print:
LEGO CLUB magazine
Distribution 5 millions (actually one of the biggest kids pubblication in the world)
Version in 12 languages
Comes in the mail 5 times per year
Lego-lovers branded content ranging from comics and games to contests and modeling tips.
Key Achievements:
• Planning the annual editorial calendar
Commissioning stories illustrations, comics
Editorial direction
Production and commissioning direction
Established process and built new internal (produt teams) and external( IP partners, broadcasters,publishing houses) relationships for global content development and marketing activities..
The LEGO Club is the LEGO Group’s CRM program for young LEGO fans. Our objective is to deliver member experiences that drive excitement, participation, loyalty and lifetime value.
Core elements of the LEGO Club experience include demographically relevant magazines, a website, email communications and events.
The key deliverable for this role is to strategically plan and deliver integrated marketing activities and content experiences across LEGO Club channels closely linked to and enhancing the more traditional LEGO marketing activities in order to move the consumer up the LEGO affinity pyramid.