As of 2014, many took the decision to own this year and make it their very own and it's your call to make anything out of it. These letterforms were developed and custom-made for the Leo Burnett Jordan 2014 calendar.
Inspired by this ownership and shaping the year to your desire, the letters are based on the same set of arches, circles and strokes that are abstracted forms from two main elements in the branding of Leo Burnett - the green apple and the big black pencil - yet celebrate individuality by having no same letters alike.