Digital Strategy, Digital Advertising & Content Producer | Les Ballets Trockadero de Monte Carlo

Les Ballets Trockadero de Monte Carlo are an internationally acclaimed American all-male comedy ballet company, founded over 40 years ago. They regularly perform for sold-out shows and have a dedicated audience base through the UK. The brief was to create a Digital Marketing Campaign to promote their tour of the UK and Ireland, but also to attract new audiences, who would be likely to attend West End shows. This involved creating a campaign, which captured the normal audience demographic of dance fans and the LGBTQ community to a more conservative audience, known as Dormitory Dependables by the Audience Agency. The campaign involved an integrated social media and advertising plan, with dedicated assets for differing platforms and demographics, some of which can be seen below. Achieved an over 80% sold out run, hit Arts Council England audience targets, reached disengaged arts audience through community focused content.