Les Mills International Virtual BodyJam Online Game

Les Mills Body Jam is a dance-based group fitness programme. This site, Virtual Body Jam, gave fitness prospects a taste of the programme, via an online game. Participants created, dressed and named a dance avatar, which was then used to compete against the instructor, using a control pad. Players’ best scores were then recorded on a dance chart. Each participant subsequently received an e-voucher for a free trial at their nearest Body Jam facilitator.