Each of the Laureate schools needed a much clearer brand identity. They had differing specialisations appealing to students, but they weren’t clear in their marketing and communications. We took each of the schools, interviewed the students and staff, explored the grounds and got a true understanding of them.
The brand personality for Les Roches was ‘The Explorer’, motivated and adventurous, they are sociable and seek new discoveries. This was then translated into a messaging platform, and expanded into various communications from invitations to open days, brochures, posters and advertising.
Creative Direction: Martin Cleave, Ingemar Varp, Clint Lovell
Copywriting: Michelle Connolly
Artworking and Design: Nora Aschenbrenner, Paul Armstrong