Le Snack Pak is a brand that is detaching from another, called nosh market.
The client needed a visual identity, so she got to choose between the three variations of mood boards I designed, and chose the one above:
The font is serif, thick, display and strong, so it is in contrast with the very colourful choice of palette and textured brushes. These are some variations so we can use it in different media, since the client needs packaging design, website, business card, and many more.
The brand will sell cereal bars, chickpeas snacks, chocolate bars, granola, kale chips, jerky, pistachios, pork rinds, and most importantly, combo boxes, with a selection of nice treats especially chosen from selected farmers markets all around the US.
HOW THE BRANDING CAME TO BE
From the font choices to the palette and brushes, a suggestion of a tote bag and the website that was later published as an online shop.