Let it Grow

  • Kristina Foster
At Vandejong Creative Agency in Amsterdam, I was hired to help launch a sustainable living platform called Let it Grow for the agency's largest client, Royal ForaHolland. This international campaign was driven by high quality creative content. As part of the editorial team I was involved in interviewing think tanks, artists, architects, designers and startup proffesionals for our online magazine. I was also involved in the project's overall creative process and brand image and I also supported the startups in the platform's accelerator by writing about their green businesses and products. Our project reached eight million people in forty-five different countires and won a Dutch Design Award.