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Hotels are known for their quality and consistency and even though they are usually in the heart of the city they feel isolated from it. Young business travellers tend to seek alternatives to truly experience the authenticity of the city and feel like they belong in it. To re-establish the connection between the city and hotels Crowne Plaza invites locals and residents into a café area to sit down and enjoy a hot beverage over a light and open chat. No matter if it’s a networking opportunity or a conversation about the local area, Crowne Plaza allows people to establish meaningful relationships that extend beyond the hotel doors. In addition Crowne Plaza brings an expert experience to the individual living, instant booking, no check-in, customisable rooms and an open office that is there to help day and night.

Project Tags

  • UX
  • UI
  • Service Design
  • D&AD
  • Crowne Plaze

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