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Let's Talk

  • Improving sex education through better communication
  • Creative Conscience Highly Commended
The Brief:
Create a better way to teach about sex and relationships to children aged 11-16 years old so in the future they do not learn purely from inappropriate images on the internet.
The Solution:
“Let’s Talk” is a partnership between Pearson Education and Sex and Relationships charities.
The overall premise of “Let’s Talk” is to improve the communication around Sex and Relationships teaching i.e. between education and charities, between teacher and students, between students and their peers and between students and internet resources.
As part of their combined effort to improve the state of sex education in the UK a series of interactive textbooks have been created. Each topic comes in its own book and the student builds up a collection during the ages of 11-16. 
Each book can be scanned to reveal further information on the topic, allowing students to be curious and choose their own information without risking finding misleading or dangerous content.
Each cover starts off as a relatively plain design. The text is embossed rather than printed and students are encouraged to colour in words to create their own personalised version. 
By using colloquial language alongside technical terms the conversation around sex is made more honest and open. Instead of teaching students to use words they are unfamiliar with, the more informal language helps to remove the awkwardness of the discussion as well as educate students with a larger vocabulary. The slang terms also help to add an element of humour to once again reinforce an honest and friendly approach.
Rather than allow students of all ages to access all the information at once, the textbook is released in stages. Each topic is made age appropriate and by the age of 16 the students should have a full collection of books on the topics of sex and relationships. 
Once the collection is lined up they create the “Let’s Talk” logo along the spine. This acts as an incentive to collect them all and keep them stored together.
The app features a welcome page, school log in, safe search, scanning and message board option. 
As students scan more content from the books their progress bar extends as an incentive to read further.  The app is not monitored by usual parental controls so that children can access important information without risk of intervention. As all the content is reviewed by Let’s Talk, there is no risk of finding inappropriate imagery. 
I was fortunate enough to win a Creative Conscience award for this design, for more information about the awards please check out their website

Project Tags

  • branding
  • editorial
  • App Design

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