Roxy - ‘Let the sea set you free’ campaign
Creative Direction, Art Direction, Graphic Design, Web Design, Visual Merchandising,
Directing, Cinematography, Video Editing, Post Production
Salt water in your soul, sunshine in your heart—the great blue is always with you. Let it churn
you and turn you and remind you of what’s important. Let it connect you to life and lift your
heart. Let the sea set you free. Whether it is an hour surf in the morning, a yoga class, a weekend
away or a trip to Bali. The ocean revives you.
Justin worked on many creative areas of the Roxy, ‘Let the sea set you free’ campaign. From
art directing the photoshoot on location in Bali, Indonesia, shooting and editing a behind
the scenes edit of the trip, a 3 minute and 60 second brand vibe clip of the models and
surfers wearing the product range, 2 profile videos on Roxy team riders, Rosy Hodge &
Phillipa Anderson, post production of the photographs for the campaign, art direction and
art working for all creative outputs (in-store, P.O.S/windows, banners for website, instore
post-cards, & marketing guides) woah!
Working directly with the Roxy Australia marketing manager and assistant manager,
Justin utilized his full creative skill-set for the brand.