Scope is a charity that exists to make this country a place where disabled people have the same opportunities as everyone else. However, through researching I discovered that they felt their reputation was damaged and weren’t achieving what they set out to. My solution was to rebrand Scope so that levelling the playingfield, achieving equal attitudes and oppurtunities for the disabled was at the core. I felt the logo and brand identity was a bit outdated so I reinforced the idea equal oppurtunites through the slogan and combatting stereotype/labels through the shape.