Levi’s® x ARTS THREAD Design Competition Tackles Engineered Jeans

Almost two decades ago, the Levi’s® Design team had a flash of inspiration that totally twisted the traditional concept of jeans. The Levi’s® Engineered Jeans (LEJ) were born from that brainstorm, jeans with ergonomically twisted leg seams that re-imagined the relationship of form, function and fabric and prioritised the “freedom to move.” Now, in anticipation of the 20th anniversary of the LEJs, Levi’s® is looking for a little help to spark the next great revolution in denim, delivering a innovative collection with supporting branding and re-imaged twisted jean design.