Lexoo is a friendly usable platform that allows it’s users to get quotes from lawyers with clear visibility on the process. As they are a startup, I was in charge of taking them from the UX stages of customer discovery through to creating their brand based on the results of this. This involved creating the user personas and a user journey to understand the customers needs and wants. I then went through the initial branding and values with them. I then moved onto designing the website, all print, an eBook, email templates, marketing campaigns, all print and an app.