Lexus content programme

  • Amar Patel
I directed a pan-European content programme for automotive brand Lexus – from concept to launch. This comprised an APA award-winning customer magazine (published in 12 localised editions) and projects across several other channels including e-newsletter, web and social. I managed a bureau of more than 20 writers, planning and commissioning premium lifestyle content, enhancing features with photo essays, playlists and blog diaries, and producing overseas drive stories. I liaised directly with clients and partner agencies, and worked closely with designers and developers in print, on film and beyond. Other duties included sub-editing all copy, on-page optimisation, managing budgets and schedules for individual projects, conducting digital strategy reviews and acting as a brand guardian for the global programme.