Lick Home Campaign Art Direction
Lick Home is unique home decorating brand, they push the boundaries in all they do ranging from the packaging to the UX and UI of the website and positioning, but the one thing I didn't think they did was push the boundaries on their artwork.
Lick Home is a very cerebral brand if you look through their colour palettes, it takes a lot of imagination to picture the colour schemes because they are very muted. On this campaign, I wanted to go cerebral and get people to think. Lick is a sensual term and there are four corner points to sensual... Touch, Taste, Smell & sight. I wanted to incorporate this within the art direction. The lollipops - Taste & Smell. The paint droplets -Touch & sight.
I rolled the campaign out over multi-channels from social media through to print and poster as well as merchandising.