Life is Unpredictable (Suzuki)

  • Zara Bosman

Problem: Promote Suzuki's new All Grip Tech, a new predictive technology for extreme weather conditions. Solution: Life is Unpredictable. Prepare for it with Suzuki.

Images of unexpected events depicted to highlight the idea of life being unpredictable, alongside the campaign text, which adds humour. We see girls skiing on the streets of Soho, and the Banksy artwork that was shredded as a publicity stunt, to highlight the concept.

Companies

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    Iris

    • Advertising
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    Suzuki GB PLC

    Skills