Lifesounds project was submitted as an entry to the D&AD Student Awards, a brief for Digital Advertising by Yamaha. The challenge was to create a campaign using new methods of online advertising that generates global brand awareness for Yamaha’s full range of products. Lifesounds focuses on the idea of integrating inspirational crowdsourced content – collected from the initial Youtube campaign – with inspirational sounds designed by Yamaha in creating a new form of inspiration, allowing people to be inspired by life. This project was awarded as one of the 'Best of Year' entries in 2013.