‘Life Valley’ is a sponsor lounge of Samsung Life Insurance which is located in the entrance of Everland’s safari tour ‘Lost Valley’. ‘Life Valley’ consists of attractions for visitors’ enjoyment, and I was involved in the proposal of ‘Life Valley’ as well as the production of two main attractions. Details of existing products were customized for the installment in ‘Live Valley’.
As reviews were very positive, it raised Samsung Insurance’s interest in digital attractions. The ‘animal mode’ was especially popular so additional installments were made in nearby locations.
Exhibition period : 2013.05~ (permanent)
Location : Everland, Yong-in, Korea
Client : Cheil worldwide