LifeStyle Food - On-Air Rebrand

Winner - Gold 2012 Promax BDA ANZ "Channel Brand of the Year"

LifeStyle Food is Australia's only television channel dedicated to food- showcasing the very best chefs and cooks from around the world 24 hours a day. My aim when rebranding LifeStyle Food was to combine the aspirational imagery of modern food photography with a tangible, hand-made graphic aesthetic to create an dynamic brand identity that is both desirable and comforting.

Design and Art Direction - Samuel Dunn
Creative Direction - Jens Hertzum