Rebrand of Product Packaging and Marketing Support Materials.
The Lille Healthcare range of products for the management of incontinence is a market leader in France and widely used in the UK, Germany and Eastern Europe. The clear brief was to rebrand the Lille product range to give it a fresh and modern appeal and to design a suite of marketing support materials to help grow the brand.
Introducing the Lille Orbital Shapes
The concept behind the Orbital Shapes was to create a series of unique graphics for the updated product packaging artwork that conveyed the feeling of free flowing air, highlighting the 100% breathable nature of the Lille products. Using concentric lines and fluid shapes to help create the visual effect of light and air.
Brand Development
In addition to developing all the packaging artwork featuring the new brand style, we also designed a brand new website, a full product catalogue and a range of Fitting Guide films in different languages.
We also designed and produced a comprehensive set of brand guidelines to ensure consistency of brand presentation across each of the individual territories where Lille Healthcare products are being marketed, often via local design agencies.
