Lily Allen: My Thoughts Exactly

We worked on creating a bold, typographic and uncompromising artwork creative which focused on using Lily’s voice and leading with the words she had written and read herself. The message for campaign was an emotive one, tapping into conversations around gender and sexism and simultaneously asking to people to listen to this woman’s story, in order to make an immediate connection with readers and the general public. I was responsible for the creative and digital side of this campaign.