Line 7 Frontier

  • Hamish Gray
Charles Parsons is a large clothing and textiles manufacturer with a long history in New Zealand. Building on the success of their Line 7 clothing line, they created a new branch of the brand to extend into the United States; Line 7 Frontier. Gravitybureau was approached to take on the challenge of creating high level advertising, branded art direction, and a B2B web experience to help them initiate relationships and sales in the States.
For this project I managed the complex image manipulation and retouching to tidy up the appearance of the clothing. The image assets were then used throughout my website design for the full B2B branded catalogue website experience. The hero products also had interactive 360? rotating shots to see them from all angles. The website featured interactive areas that went into depth on the technical innovations in the products, and the brand story of Line 7 Frontier.