Little Loaf — Brand Identity & Motion Graphics [Personal Project]

Little Loaf is a small bakery cafe based in London spreading warmth and joy through its charming little loaves and inspiring people to find joy in the little things in life. This is a personal project and is a work in progress. PROJECT TYPE Brand Identity Motion Graphics

Its brand colours were inspired by the hues of warm and vibrant British food, and the earthy tones of the English countryside.

Headings are set in P22 Underground, paying homage to its British roots, whilst paragraph text live as Museo Slab, a quirky and friendly slab serif. Its large counters are inviting and increase legibility at small scales on print packaging, as well as digital platforms.
The Instagram posts above showcase the key brand traits. Little animated loaves visually embodying the traits, play with the type.

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Visual Designer