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Little White Lies magazine

We co-founded the world’s most beautiful movie magazine. Then we transformed it. During our eight years of creative leadership, LWLies became an influential cross-platform brand, stretching from print to digital, connecting you to the films you love wherever you are.

Create an “honest, passionate and unmerciful” independent movie magazine as a direct response to the soft-focus, PR-led, Hollywood-dominated focus of mainstream film publications.
Turn Little White Lies into a cross-platform brand that puts film fans first and helps them love movies more – in print, in digital and in life.

We illustrated each collectors-edition cover for iconic impact. Little White Lies’ beautifully detailed design stretched the possibilities of print, from wood-carved artwork to 3D treatment.
We designed and built a responsive website, which became the fulcrum of a cross-platform content strategy to reach film fans with the right information at the right time.
We created a mobile app that takes you to the movies - geo-locating the user, matching film reviews with local cinema listings and allowing people to invite friends and book tickets.
We hosted much-talked-about parties at the Cannes Film Festival, curated exhibitions and launched nationwide screenings.


Paul Willoughby

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