Can You Keep People In Suspense for 10 Seconds?
Make a short 'unskippable' sting for Snickers with Flare Studio...
Background:
Snickers has become one of the most famous chocolate bars in the world through its ‘You’re Not You…’ campaign showing people who are ‘off their game’ when they’re hungry and need a Snickers to bring them back to normal.
We want to continue that theme with a series of online films.
The films will show highly suspenseful moments which compel the viewer to keep watching them in anticipation of the climax/ resolve. This never comes. Because the video is on a loop.
For those viewers that are caught out watching the video for a long period of time, the suggestion is that they’re easily fooled when they’re hungry.
Open Studio Brief
Selected film prizes: 1 x £1500
Runners up: 2 x £1000
Third place: 3 x £500
Deadline: 12th June 2017
What we're after
In this brief we are looking for our favourite five finished looped sequences, the winners will receive cash prizes according to those listed in the sidebar.
It could be a cat on a fence judging a jump to the ground, or someone holding a water balloon behind a building as if waiting for someone to walk round the corner, or someone on a bike pedalling like mad to a jump but never actually reaching it. Whatever idea you film it needs to keep us in suspense!
Here is an example of the sort of thing we’re after:http://i.imgur.com/1q32kus.gifv
The actual content itself need only be a few seconds long (but can be as long as you wish) that will keep the viewer in a state of anticipation, but it needs to loop seamlessly so it feels like a continuous sequence that might last one, five, ten minutes, or longer.
It could be a single shot that, once looped, feels like it goes on forever. Or you could create a short sequence, with just a couple of edits that look like we cut back and forth to deliver that feeling of suspense. But please note, we aren’t looking for over-stylised films and wouldn’t expect you to spend too much time or money creating these so the idea and execution are much more important than the look and tone.
Your idea can be filmed on any device, eg on your phone, a camcorder or camera, the more authentic, the better.
Remember, the finished film or sequence needs to be loopable so it looks like a continuous sequence.
The deadline for submitting your clips/sequences is 23:59 GMT on Monday 12th June 2017.
Once done, upload your finished file via the submission page on the platform here: https://www.flare.studio/projects/snickers-unskippable/
Project Tags
Companies
AMV BBDO
- Advertising