Live In Levi's Project
Since 2014, the Live In Levi's Project has celebrated the stories and styles of people around the world. In 2017, Levi's wanted a different approach—something that gave new meaning to the LIL Project. They asked us for a global campaign that could showcase their latest products, recognize their iconic history, and continue to inspire people to Live In Levi's.
We thought the best way to inject new meaning into the campaign was to honor those who Live In Levi's every day: the Levi's employees. We wanted to feature the designers, craftsmen, and tailors who bring art and science to life in Levi's denim.