Live Rescue

At 18:10 a real time piece of film aired on New Zealand national television. The POV spot put viewers into the shoes of a Coastguard volunteer at the start of a rescue operation to find stranded boaties in the Hauraki Gulf which has an area of 4000 km². Simultaneously, a frantic mayday call went out on radio.
Viewers were then directed online where they found themselves in a search plane simulator racing against the clock in real time. A GPS locator fed the live position of the real capsized boat into the simulator.
Cannes Gold and Silver direct / Cannes Cyber shortlist / Oneshow interactive finalist / Axis Digital Craft Gold / Caples Gold / Spikes Gold / Webbys Official Honoree

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Associate Creative Director