Livid Video: Logo Design & Animation

I was briefed to create a logo and short animation that was restless and reflected the energy of a creative agency who briefed us. To do this I created a fast moving animation of the logo lettering, that builds and morphs as its revealed, utilising a bright and bold colour scheme. When sketching ideas I tried to focus on creating simple yet impactful visual concepts that effectively represented the creative agency. I considered how shapes, colours, and typography can be used to convey the essence of the brand in a dynamic way, while keeping in mind the fluid motion and transitions that will bring the design to life. After several Iterations, I developed a refined concept which successfully aligned with the brand's identity and tone of voice.