Concept design and development of the Aelia Duty Free stores at London Luton Airport and tender submission.
The concept ‘it’s a London Thing!’ was developed in order to give the LLA passenger the sense they had arrived in London upon entering the Duty Free store. The stores combine the look & feel of ‘Regent Street v Shoreditch’.
The environmental branding, bespoke packaging and tender submission, combine iconic edgy neon spray paint symbols, typestyles and photography with mirrored, gloss premium finishes.