Local TV Digital Transformation

Made Television was the biggest player in the UK local TV market when our first channels took to the airwaves in 2014. Our channels, covering the UK's biggest cities such as Birmingham, Liverpool and Leeds, aired on Freeview 7, Sky 117 and Virgin 159. In 2018 however we transformed our content model to become "digital-first" aimed at growing our digital/social media reach with short-form news, sport and entertainment elements. Within months, we grew our Facebook pages' collective reach from under 1 million unique views to an average of over 5 million.