Logo Design - Process

An example of my creative process in logo design. This example indicates my initial ideas in developing the logo for The Hebe Store - which specialised in hand crafted products, one of the most featured product (USP) is the 3D pop up card. The founder also expressed how she loves to have some kind of fish symbol or image in the logo as she's successful in expanding her brand from Vietnam to Canada market. To her, the fish symbolises freedom, environment (as her products is paper craft as well) and most importantly, it swims across overseas in which associates with her brand emotionally. Therefore, cut out effect was applied to illustrate the paper craft techniques within the fish. A minimalism font was chosen to implement her products - simplicity yet unique in their own way.