Logo Design: social enterprise CYP

CYP is a social enterprise which invests the profit generated from its hostel accommodation and event venue into learning and employment opportunities for young people. THE PROBLEM Existing branding for the organisation’s three elements was disparate and dated. Customers for one aspect of the business weren’t able to make the connection with the other functions.  THE BRIEF 1. Design a family of icons for each of the three distinct organisational elements and an encompassing logo that demonstrates the synergy between them 2. Generate a tag line that captures the essence of the organisation The designs received unanimous approval at all levels, from young people, staff and board of directors and won a Bronze Award for branding in the 2021 Indigo Design Awards.