Logo for MOSNO
MOSNO is a skiwear brand that takes inspiration from traditional Nigerian wear and streetwear culture to design fashionable but practical clothing to be worn on the mountains. The name derives from a blend of the surname of the founder (Mowoe) and a play on the word “snow”.
This logo resembles a group of mountains together and proves to be easily identifiable and practical in any scale, from clothing to huge billboards. I wanted to provide Mosno with the versatility needed to capture their target audience and beyond.
I chose orange, because the colour orange has shown to bring feelings of warmth, energy and happiness in branding, namely used by travel companies.