Sparsholt Spartans Basketball Team
The College was launching a new sports team and needed a logo that would hold up well against their Hampshire competitors. In my research, I found the team logos to be quite bold, illustrative, and seemingly influenced by American University/Sports design. Team colours and a reflection of the name were a requirement.
I initially wanted to go the more illustrative route and I played around with various ways to depict Spartans - shields, silhouettes, and more - in the end however, I opted to develop a simple icon of one of their classic helms which would 'crown' the text, the main feature. The name - its alliteration and lenght - lent itself well to this approach, and would have been challenging to fit legibly otherwise.
Unfortunately, the team was scrapped :) But the coach was very happy, and I go to go outside of my comfort zone.