I negotiated a free 40m2 booth at the international fashion tradeshow Who's Next in Paris to represent the Lomography brand to resellers, visitors and the press.
I was in charge of the booth design and set up, working closely with the designers, architects and logistic international teams.
I conceived and managed all events on the booth during the four day tradeshow: artist and blogger camera customisation workshops, photocall and competition to increase e-crm database, and parties on the booth.
I managed the press and set up a TV interview.
I was also in charge of all social media, digital content creation and management.